The NHL post lockout: signs of life??
Friday, May 30th, 2008While Gary Bettman continues to prove his ineptness through his unique vision of Stanley Cup Finals scheduling and player/media availability, some interesting numbers are coming out regarding ratings.
The NHL’s ratings for Game 3 on NBC was up over 250% compared to last year’s Game 3 OTT/ANA Cup and the numbers look great for the VS network as well. It’s easy to write off the ratings success to Sidney Crosby and the enormous popularity of the Wings but if you look even deeper, Detroit may be at the forefront of a growing trend. The Pistons scored a 18.2 rating locally vs the Pistons’ 16.2 rating on Wednesday night. Personally, I would love to see an NBA Eastern Conf Finals game on ESPN go head to head with a Stanley Cup Finals game on ESPN2 to get a good look at where the national attention is. Of course the NBA ratings would win but my gut feeling is that the NHL would be pleasantly surprised at how much ground they have gained since the lockout. People want to watch again (or begin watching), I can only hope that Gary Bettman can take whatever momentum he can out of this post-season and parlay it into a TV deal that all sports fans deserve.